ABOUT US
Creating a signature atmosphere for luxury hospitality is a deliberate act of branding, and Backroom Directors has spent over a decade perfecting the link between sonic identity and guest experience. What began in 2015 as a specialist collective at The House on Sathorn, W Bangkok, has evolved into a premier music agency for five-star hotels and high-end venues.
Founded by a veteran DJ and avid record collector with a background in retail business development, Backroom Directors treats music as a core contributor to marketing and service value rather than a secondary thought. This perspective is informed by decades on the decks, ensuring every beat serves the venue’s specific demographic while maintaining the highest brand standards.
This unique blend of creative intuition and commercial logic ensures a seamless transition from world-class talent to operational excellence, providing the strategic oversight required to make an unforgettable first impression on every guest.
MEET THE TEAM
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Founder
Musical intuition is a skill honed over decades, and for Tek, it began at the age of sixteen behind a pair of turntables. A British-Thai national who spent twenty years in the UK before relocating to Bangkok in 2011, he has built a reputation as a specialist in House, Disco, and Nu-Disco sounds. This lifelong obsession as an avid record collector provides the foundation for every project he touches.
Beyond the booth, Tek draws on an extensive background in retail business development to bridge the gap between creative curation and commercial success. He views music as an essential pillar of the service industry, understanding that the right soundscape is intrinsically linked to marketing, value creation, and the guest's desire to return.
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Artist Manager
Operational excellence is the backbone of any premier venue, and Natt is the force that ensures every performance is executed with precision. As both a seasoned DJ and a dedicated manager, she possesses a rare understanding of what it takes to maintain a high-end atmosphere while meeting the strict requirements of five-star hospitality. Her presence is felt across every venue, bridging the gap between artistic talent and the daily demands of luxury service.
On the ground, Natt serves as the direct link between our clients and the performers, managing the live operation with an uncompromising eye for detail. Whether she is visiting venues to gather real-time feedback or resolving issues on the spot, her focus remains on protecting the venue’s unique vibe. By prioritizing professional accountability and client satisfaction, she ensures that the entertainment solution remains seamless, consistent, and perfectly aligned with the guest experience.
Our Partners
Contact us
Whether you are looking to audit your current entertainment roster or design a signature atmosphere from the ground up, our team is here to provide the strategic oversight your venue needs.
For artists looking to join our roster, please submit your application via our dedicated page.