ABOUT US
Creating a signature atmosphere for luxury hospitality is a deliberate act of branding, and Backroom Directors has spent over a decade perfecting the link between sonic identity and guest experience. What began in 2015 as a specialist collective at The House on Sathorn, W Bangkok, has evolved into a premier music agency for five-star hotels and high-end venues.
Founded by a veteran DJ and avid record collector with a background in retail business development, Backroom Directors treats music as a core contributor to marketing and service value rather than a secondary thought. This perspective is informed by decades on the decks, ensuring every beat serves the venue’s specific demographic while maintaining the highest brand standards.
This unique blend of creative intuition and commercial logic ensures a seamless transition from world-class talent to operational excellence, providing the strategic oversight required to make an unforgettable first impression on every guest.
MEET THE TEAM
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Founder
Musical intuition is a skill honed over decades, and for Tek, it began at the age of sixteen behind a pair of turntables. A British-Thai national who spent twenty years in the UK before relocating to Bangkok in 2011, he has built a reputation as a specialist in House, Disco, and Nu-Disco sounds. This lifelong obsession as an avid record collector provides the foundation for every project he touches.
Beyond the booth, Tek draws on an extensive background in retail business development to bridge the gap between creative curation and commercial success. He views music as an essential pillar of the service industry, understanding that the right soundscape is intrinsically linked to marketing, value creation, and the guest's desire to return.
Our Partners
Contact us
Whether you are looking to audit your current entertainment roster or design a signature atmosphere from the ground up, our team is here to provide the strategic oversight your venue needs.
For artists looking to join our roster, please submit your application via our dedicated page.

